Son Heung-min #7

Profile

2025 was a big year for Son. As the captain who finally broke Tottenham’s trophy curse, he ended a decade in North London with a £20m move to Los Angeles – an MLS record – amid a blizzard of “east versus west” marketing pitting Lionel Messi in the Eastern Conference versus Son in the Western. He remains a superb talent, though there was some criticism in the build-up to the World Cup that he has started losing his edge. Son hit back, saying: “I don't think I've suffered any dip in my performance. It's disappointing that people talk about decline whenever I hit a dry spell. I know there are high expectations on me because I've scored so many goals over the years. I am always doing the best I can, and I am feeling good physically." In 2022 he launched his own fashion brand, NOS7, standing for “Nothing, Ordinary Sunday”, with the brand ethos focused on reflection and calm at the weekend: “Weekend after a busy week, we share that precious moment.”

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